Toyota is currently one of the strongest, best-selling brands in the world. Toyota’s early development of hybrid-electric vehicle technology has led it to become one of the dominant, most recognizable hybrid automakers including the Toyota Prius, Toyota Camry Hybrid and Toyota Highlander Hybrid. For 2010, Toyota offers a full lineup of 17 nameplates ranging from the subcompact Yaris up to the full-size Toyota Land Cruiser SUV. New for 2010, Toyota has completely redesigned the fuel-efficient Toyota Prius hybrid and the rugged Toyota 4Runner SUV.