Scion, the Toyota hip, youth-oriented brand, was introduced in 2003. Scions current lineup consists of the xD, xB and tC. The xD and xB were redesigned for 2008 to mixed reviews as Scion stepped closer to mainstream designs. The draw of the Scion cars is that while there is only one trim level, customers have the ability to "customize" the vehicles straight from the dealership with any number of factory aftermarket accessories. To add to the individuality that comes with owning a Scion, the company introduced its "Release Series" of vehicles, which is a limited production (usually less than 3,000 units) of its cars painted with unique color schemes and equipped with sporty body kits.