Friday Free for All: Ford Fusion Top 10 Edition
I should have seen this one coming. Going back to take another look at the list of October's best-selling vehicles, one particular trend suddenly stands out: Of the top 10 vehicles on the list, only one was seeing a calendar-year-to-date (CYTD) sales increase. That was the Toyota RAV4, which had eked out a 1.6 percent increase through October.
Seven of the other nine vehicles showed CYTD sales drops of more than 20 percent. The other two, the Honda CR-V and the Toyota Prius, showed decreases of 7.4 percent and 16.9 percent, respectively, despite being benchmark entries in their segments.
But coming in at 11th place in the October rankings was a vehicle that was seeing significant sales increases both for the month and for the year. That, of course, is the Ford Fusion, with October sales up 24.1 percent and 2009 CYTD sales higher by 15.3 percent.
It was only a matter of time before the Fusion cracked the top 10, and, according to Ford, that time has come. The Fusion is now the only domestic car among the 10 best sellers, and only the third domestic vehicle overall — the other two, naturally, remain the Ford F-150 and Chevrolet Silverado full-size pickups.
It's also significant that the Fusion hybrid is a big part of the success story. According to the company, hybrid buyers are now responsible for nearly 20 percent of all retail Fusion purchases, and the majority of those consumers (more than 60 percent) were formerly driving imports.
Both of these points are big for the Blue Oval. In a market in which Toyota Prius CYTD sales are down 16.9 percent, the Fusion hybrid's ability to find buyers indicates that Ford is beginning to gain some real credibility among green consumers. Even more importantly, it looks like the vehicle may be able to help reach that hard core of customers who had sworn off U.S. products in the bad old days.
This kind of momentum should also help consumers accept the new Ford Focus and Fiesta, too. Despite all the rave reviews these vehicles have been getting in the run up to their U.S. launches, the fact of the matter is that Ford doesn't have the best track record when it comes to getting American buyers to purchase vehicles that are too "European."
I mean, previous attempts have been flat-out flops — see the Ford Contour or Merkur XR4Ti as just two examples — and it's been a long-held belief that vehicles designed for the European market are too small to succeed here.
In fact, despite my hopes to the contrary, that belief has apparently been proven true, at least when it comes to the city car revolution. Smart sold all of 661 vehicles in October, off more than 70 percent compared to October of 2008; CYTD sales of the Smart fortwo were down more than 71 percent. The company is now even resorting to low-rate financing promotions to get on track.
At this stage, I have to say the consumer has spoken. And just to get back to Ford for a moment, it appears Alan Mulally is listening. Ford's CEO recently ended much speculation by officially saying the Blue Oval's own city car, the European Ka, would not be visiting our shores any time soon. On the other hand, there's new reason to think some Chinese OEMs might — and I don't mean only in the form of Chinese-produced HUMMERs, Saabs or Volvos.
(Although it's worth noting that production of the HUMMER H3 and HUMMER H3T actually has restarted in Louisiana, now that GM and China's Sichuan Tengzhong Heavy Industrial Machinery have come to terms.)
Anyway, showing exactly what state control of the auto industry really looks like, the Chinese government is consolidating OEMs and preparing for a full-out assault on global markets. Per a report on Gasgoo.com (seriously), China has put out new "guidelines" for auto and auto-related exports. The goal is for Chinese companies to have 10 percent of the international market in these areas by 2020.
I know that seems like a long time away, and I know that one of the key Chinese automakers — Brilliance — certainly hasn't been living up to its name as it tries to crack the European market. The company's European importer, charged with moving the metal on the continent, has just gone bankrupt due to poor sales.
But nonetheless, the Chinese OEMs are coming, and only the people who discounted Japanese automakers in the 1970s would bet against China's success in the 2020s.
Driving Smart's Top 10 Family Cars & CUVs of 2010
No. 1: 2010 Chevrolet Traverse The top reason to pick the 2010 Chevrolet Traverse is seating. Yes, the Chevy Traverse can fit up to eight people comfortably. In my road test, I found the 2010 Chevrolet Traverse is a handsome, versatile, fun-to-drive CUV, cargo star (seven or eight passengers depending on trim level) and heavy hauler (up to 5,200 lbs.). Plus, the 2010 Chevy Traverse’s 3.6-liter, 288 hp V-8 is astonishingly powerful. And, this direct injection engine maximizes fuel, giving the Traverse great gas mileage at 24 mpg highway and 17 mpg city. Truly a SUV crossover, the 2010 Chevy Traverse feels like both truck and car when driving. The driver and passengers sit tall of the ground as in a truck and the suspension also feels like a truck in its bouncy suspension. Still, the 2010 Chevy Traverse has more of a passenger car feel in its overall easy drive, excellent handling and responsive braking. The exterior of the Chevy Traverse just looks cool with its Euro styling. The beefy chrome grill, swooping side lines, upswept windows and brash back side with rear spoiler make for a pleasant experience on the eyes and in the rear view mirror. The 2010 Chevy Traverse’s interior flows well with swooping lines, sexy textures, burnished chrome accents and three tones. The door panels, instrument panel, gauges and central console all seem to work together well to bring about a very pleasing feeling to the driver and passengers. Second- and third-row passengers, namely my kids, were also enamored with the 2010 Chevy Traverse’s intelligent interior design, which includes lots of cup holders, pockets, mobile device niches and plug-in adapters. Chevrolet also made sure to make the 2010 Traverse a safety super star. The vehicle has lots of advanced safety technologies. In fact, the National Highway Transportation Safety Administration has awarded the Chevy Traverse five stars in driver, front passenger and side rear passenger crash tests. |
Busy families need reliable vehicles with great versatility, performance, fuel efficiency and affordability. Are you looking to buy a brand new family-friendly vehicle?
Sheryll Alexander is a lifestyles writer based in Costa Mesa, Calif. Follow me! @sheryllalexande
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