In 1986, Hyundai entered the United States market with the introduction of the Excel, but now the automaker is expanding from base economy cars to offer more spirited and more luxurious vehicles. Even as Hyundai is preparing to launch its 2011 Hyundai Equus flagship, which is expected to cost around $60,000, it is still focused on delivering stylish and affordable vehicles. For 2010, Hyundai offers a total of 10 nameplates ranging from the sub-$10,000 Hyundai Accent hatchback to the luxurious Hyundai Genesis Sedan. New for 2010, Hyundai offers the Hyundai Genesis Coupe and is preparing to launch the all-new Hyundai Tucson crossover.
